Toronto – January 20, 2021
GreenSky Capital Inc. (“GreenSky”) is very pleased to announce that the GreenSky Accelerator Fund IV, LP has led a CAD$1.85M financing round in Funnelytics Inc. The oversubscribed round included investment from MaRS IAF and angel investors from the GreenSky President’s Club.
Funnelytics enables small to medium sized businesses to visualize the performance of their online customer journeys. It was built to help businesses make better decisions around the end-to-end customer journey through (1) a visualization canvas for customer flows, and (2) a data collection script that tracks and reports real time activity across the company’s web pages, ad platforms,CRMs, and other customer touch-points. In addition to its growing customer base, Funnelytics has built an active worldwide community of 200,000+ mapping tool users.
“With the increased concerns around privacy and the increasing shift away from direct tracking, marketers need to evolve and better understand what is driving traffic and actions on their web properties,” said CEO Mikael Dia. “Funnelytics has always been the best way to visualize this data.”
This CAD$1.85 million of financing will enable the company to launch version 2.0 of its mapping tool, expand its mid-market offering, and build out the existing community to allow for a marketplace of users offering services built around the Funnelytics platform.
Said GreenSky Managing Partner, Greg Stewart: “Funnelytics’ core value proposition – providing companies the ability to see their data in an understandable way – will always be relevant. Understanding this, the company continues to capitalize on opportunities and deliver value through new product offerings and innovations. We are excited to see where this new capital will take the company.”
Greg Stewart, Managing Partner, GreenSky Capital, firstname.lastname@example.org
Mikael Dia, CEO, Funnelytics, email@example.com
Funnelytics is a simple, yet extremely powerful, customer journey visualization and analytics platform. As business owners, it is essential to understand the paths and touch points that visitors take to convert into customers, except all analytics tools are designed for data scientists. Funnelytics helps you visualize your customer journeys and overlay your data to instantly understand what drives customer growth.
For more see: https://funnelytics.io/
About GreenSky Capital Inc.
GreenSky Capital Inc. is an award-winning Toronto-based firm that makes investments in early-stage Canadian technology companies through its affiliated venture capital funds and through facilitating the GreenSky President’s Club, a FedDev-registered angel group. Our principals bring a combination of experience in technology, entrepreneurship, law, and finance to high-growth potential companies and dedicated entrepreneurs. Learn more about GreenSky at www.greenskycapital.com.